How To Create Content That Can Help You Gain Links At A Low Cost
If you're working on a search engine optimization (SEO) strategy for your company, you'll almost certainly want to establish connections to your website.
Building links may be done in a variety of methods, but one of the most successful is via high-quality content placement on reputable websites.
In today's post, we'll teach you how to create low-cost link-building material that can help you easily climb the search engine results pages (SERPs).
Know your business inside and out
The most typical reason why link-building material takes so long to develop is determining what subjects to write about and doing the research necessary to produce high-quality content.
However, if you know your market through and well and have a lot of ideas, you should theoretically be able to create content without doing any research, which may save you a lot of time and allow you to generate more link-building material.
Research is the key to becoming a competent content marketer and producing high-quality link-building material.
Make it a practice to read news stories about your business, as well as blog posts from your rivals and industry leaders, at least once a week.
Create bookmarks in your browser, follow bloggers and influencers on social media, and concentrate on your own growth.
The more you know about your topic, the more you'll be able to write about it, and your content will become more diversified, organic, and interesting.
It's no fun for you or your readers to churn out the same content fifty times with different phrasing; variation will keep it interesting.
Follow the blogger's rules to the letter
To get their writing published on most websites that accept blog entries or sponsored pieces, authors must adhere to tight requirements.
Before contributing material, be sure you read them.
You may believe that ignoring their criteria would save you time, but the fact is that the majority of bloggers are quite picky about the information they allow on their blogs.
If you don't follow their requirements to the letter, there's a good possibility your work will be rejected or you'll be asked to go back and make adjustments.
Your material will be published if you follow the guidelines.
It's also worth noting that guest blogging requirements are often the same.
Most bloggers set a minimum and maximum word limit for guest articles, require that you link back to other posts and pages on their site, only provide relevant and non-promotional links back to your site, and reply to comments after the piece is up.
Don't be lazy; these are really simple requirements. Stick to them to keep bloggers pleased, and you'll be able to acquire more high-quality placements as a consequence.
Make a strong word count decision
It's difficult to tell how lengthy your link-building material should be while you're composing it.
Extensive-form material performs better on search engines than shorter pieces, thus we always urge that content be as long and in-depth as possible.
However, it's pointless to spend hours crafting the perfect content just to have it published on a low-authority website for the sake of a backlink where no one will read it.
You'd be better off writing on your own site in that instance, so setting a word limit for your articles makes logical.
When it comes to link building initiatives for our customers, we've found that 500-word blog entries are the most effective.
They're fast to write (we can knock one off in about an hour), let you to cover a subject in enough detail to be informative, and include a link back to your website without being spammy or promotional.
Furthermore, link-building efforts may become scalable as a result of the speed with which you can generate 500-word blog articles, enabling you to write more content for more websites and develop more links.
And we all know that more links equals greater search engine results.
Rank links according to their return on investment
While 500-word blog entries normally perform well and help you get some high-quality links on other websites, it's critical to prioritize links and effort depending on your return on investment.
If you've landed a spot on a site with a high domain authority or a well-known brand, you should devote extra effort to creating high-quality content that people will want to read.
Create your own sliding scale and write accordingly if you've gotten a placement on a site like The Huffington Post or Forbes. For example, if you've gotten a placement on The Huffington Post or Forbes, you'll naturally put more effort into your content than a new website with a Domain Authority of 20, so create your own sliding scale and write accordingly.
The amount of effort you put into developing a piece of content is usually determined by the worth of the link.
Spend little more than an hour crafting your content for sites with Domain Authorities of 10 to 30, since the link will bring value but not merit countless hours of labor.
Spend more time on your article if your site has a Domain Authority of 30 to 50, and consider long-form material with original research and interesting visuals.
And for sites with a DA of 50 or above, put in the effort; these are the sites that draw thousands of unique users, and a single link may make a significant impact in your total ranking, so take your time and generate compelling content that will drive traffic back to your site.
On high-performing websites, consider second-tier link building to improve the quality of your link and develop a valuable resource that will bring visitors back to your site.
A guest post on a high-authority niche website is more likely to rank number one on Google than a post on your own site, so balance the benefits and drawbacks of link development.
Repurpose some of your past blog entries
Because you'll most likely be building links on websites that cover similar themes and niches as your own, going back over your past blog content might help you come up with ideas for link-building content.
Of course, we're not recommending that you copy and paste your blog entries word for word on other websites; nevertheless, leveraging the themes and structure may help you save time and generate more high-quality, relevant material that aligns with your keywords.
Assume you own a clothing business and want to increase the number of connections to your womenswear line.
You may repurpose one of your most successful blog pieces on what to bring on vacation by adding other product ideas or modifying the tone of the piece for other websites.
Writing it will be a snap if you have a template or 'completed product' to refer to for ideas.
Another option for your link-building blogs is to condense long-form material into smaller, bite-sized morsels.
If you produced a comprehensive blog post on getting a mortgage, you could break it down into smaller pieces and distribute them on multiple websites to get more value out of a single piece of content.
You could even link back to your long-form work to provide extra information to readers; as a bonus, you'll gain a backlink as a consequence.